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Jul

Explanatory videos commoncraft

By Gabriel Guzovsky 0 Comments

(1 votes, average: 4 out of 5)

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From his studio staff, at the bottom of the backyard of his house, the couple Lee and Sachi LeFever created videos account for the highest technology using simple drawings on paper cut, animation techniques, still mixed with simple movements and recording of creative roadmap, which capture the attention and to explain to lay more (for dummies) and operate the new technological tools.

They began with series that explain how to operate blogs, podcasts, social bookmarking, rss, and other tools that are to the common internet browsers. Drew the attention of large companies and now your videos to create new products of these companies.

The business remains small in spite of everything, and so is the site of them, commoncraft, at its option. "We have chosen to build a business that size does not make the priority. If anything, our priority is building a successful business that enables us to be happy, excited and independent. We believe small is beautiful "writes the couple on their micro enterprise.

The current focus of the business are the influencers (also called the evangelisers) and educators, who may use the materials created by the two to communicate effectively, including the training of staff so that they can use these new technologies in favor of their business.

Below an example of the videos, explaining about podcasts:

Jul

The Paradox of Choice - Why More is less

By Gabriel Guzovsky 0 Comments

(1 votes, average: 4 out of 5)

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Categories: Featured, Marketing and Advertising & Propaganda Tags: pursuit of happiness, of Mass Communications, consumerism, philosophy, freedom, unhappiness, freedom, LinkedIn, Marketing, Mass, less = more, Less is more, Paradox of Choice, Paradox, Paradox Choose from, society of consumption.

Barry Schwartz explains why more is less in the book <The Paradox of Escolha> with his theory that criticizes so dear to our society of consumption. In times where the surplus is a sign of happiness, the variety of options is a sign of prosperity, Professor Schwartz points in those same virtues as an integral part, if not all, of our misery.

The more options the scope of our desires, the greater the doubts and uncertainties, the greater the tragedy, the bigger the fight. There are several theories that revolve around the desire and the trauma of those who do not manage to indulge their wishes, or us. The circle of desires is a maze without exit, where you start over. There is no limit to the desires, even more so when they are facilitated by a company which is formed by this type of thinking - <<THE BEST OF, THE BIGGEST, THE GREATEST>>.

The less options, the more happiness. But who can live in this monotony?

The video below is a speech that the professor was invited to present their theory, the offices of Google in Silicon Valley, the irony is that Google is one of the fundamental tools of the revolution in content and large responsible for most of the flow of information ( for more) that makes us, as individuals, each day less and more insecure of ourselves.