Interesting campaign of the ERR to encourage conscious votes in the forthcoming elections. The use of an ironic narrative, with children's fable tone of the brothers Grimm, creates an environment quite inconsistent. Just looking.
The big question is how much money invested in this ingenious piece will actually touch the conscience of the Brazilian on the issue of who goes beyond winning the elections, but on who is offering, elected representatives and be elected. This filter is still more complicated in our democracy, is not anyone who arrives there - the cost is too high, the interests are higher and yet we are not all that has treasure enough to stop work and to focus on marketing personnel.
The advent of the superhighway of information, the Internet, a completely innovative means of communication to allow immediate response by the user, created a new anthropological phenomenon in the way that culture is established, created and distributed in various parts of the planet. Each day more, the old media, are also dependent on the Internet and its variety of content to find sufficient material and fill our daily traditional, the views of staff on the radio and television news. The rumors are quickly on the Internet and dissemination of culture is unlimited for the curious.
The major applications of the Internet are the portals of content, but the tools of participation and communication such as e-mail, forums, websites of relationships, blogs, casts, downloads and finally videolog, taking pioneer as the site YouTube and its system compression and transmission of video via the web browser and without any complicated installation.
In this video, the professor of cultural anthropology Michael Wesche, discusses the phenomenon called Participatory Culture (Participatory Culture) through the use of tools of Internet 2.0, enabling more and more participation of users "lay" in cyberspace:
Duration: 58 mins
In full, the video on Web 2.0 created by the teacher to explain to their students than 2.0 is the Internet and that just has transformed into example of exponential multiplication of popularity of creative content generated by users and its cultural influence:
At the train station in Utrecht, the Netherlands, a young man with a "cell with fast connection to the Internet" can transmit live images of the "camera in his cell" through transmission "live stream" in the network's "ProRail" (authority Dutch railway).
This is the video that circulated the Internet this month, seeking to attract attention of the Internet for their business. infosupport.com, a company of Dutch Information Technology that has as much responsible for his success to the company's website. For this sector of business, the Internet is the medium of communication and these are the same people who are interested in online content. Around 99% of businesses that are closed between firms in the area are related to the virtual space and b2b run loose where it is possible to attract clicks and relevance when her search for her next customer service on the Internet, gets his first business.
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